We made Arena a family-style success in Canada. Pierre, our Sales and Marketing Director and his wife Natasha, Brand Manager, knew the swimwear market inside and out from their sport background. As a former, national swimmer, she had multiple relationships and understood the fundamentals to achieve success in this category. Both, their daughters were also competitive swimmers so attending swimming events for the brand was like combining business with pleasure. As soon as Arena came up and open for distribution, they knew the brand was going to be a success. Similarly, to what had been done in the past by focusing primary around the brand DNA and the right swim specialty distribution channels, further establishing the brand wide products range, visibility, and credibility in the Canadian market, and set the table for long term success.
Sales have grown steadily year after year since then.
Reflection from our Collective