Rossignol is one of the most beloved brands in the sporting world. And yet, it hasn’t always lived up to its potential. Its ownership changed hands many times over the years and there have been periods in its history when the brand could have used a sales boost.
We became a distributor during one of those times and provided stability and sales focus to its apparel division. Apparel had been dropped as a category completely. We thought that we could improve the brand’s sales and equity by bringing apparel back, and so we reached out, and became the North American distributor.
The rest is history, as sales has continued a steady rise ever since.
Reflection from our Collective