We took on Vans when the band was under-leveraged in Canada. As the skate and action sports culture was growing in popularity, we were sure that under such market timing, the brand – already known for its checkerboard shoe – would be doing much better under our umbrella. Vans was also bound to be heading into the winter sport market, something that we knew could do well for us. So, we approached Vans about extending the brand in Canada, into other markets. We fully committed, and employed our grassroots, fully dedicated strategy to get Vans and Vans products into stores and in front of customers. It became a long, close relationship, as year after year sales grew.
Reflection from our Collective