ODLO founder Roar Lofterød had a single motto when he started ODLO’s story of success in Norway in 1946: “always be one step ahead.” To exercise in the fresh air and make outdoor sports a real adventure, the demands on clothing are high. People and sportswear need to be able to defy the elements – passionate runners, nature loving hikers, and winter sports enthusiasts are always looking for new destinations. ODLO answers the call.
Odlo has innovation in its DNA. The company has been quality performance clothing that can function in notoriously harsh conditions for decades. They create exceptional products for active lifestyles all year round.
Odlo stays ahead of the pack by weaving its Norwegian heritage and Swiss engineering into modern, functional, and comfortable sports apparel.
Reflection from our Collective